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For founders

You have the conviction, the insight, maybe the first customers. What you don't have is a team that can validate, design, build and fund the thing in one motion — without assembling it from scratch and hoping it gels.

That's us. We co-found: rolling up our sleeves on product and engineering, putting capital behind the build, and bringing operators who've done the climb before. You stay the founder. We're the team that helps you leave the ground.

What we
look for

Four things, first

Before terms, before timelines, these are the four things we're really listening for on a first call.

/ 01

A problem worth a decade

Big and real enough that you'd happily spend ten years on it. Small problems don't survive the climb.

/ 02

An unfair insight

Something you understand about this market that most people don't — earned, not googled.

/ 03

A sector we know

Inside our six. Shared domain conviction turns a good build into a winning one.

/ 04

A founder we'd back

Someone we'd run through a wall with — who wants hard truths early, not comfortable ones late.

Is this
for you?

An honest filter
A FIT IF…

You want a co-builder

You'd rather have a team in the trenches than a contractor on a clock. You want hard truths early, you move when the evidence says move, and you're building in one of our six sectors with real conviction behind it.

NOT A FIT IF…

You want a code shop

You've already got it fully spec'd and just need hands, you'd rather not part with any equity, or the idea sits outside what we know. That's a real need — it's just not what a studio is for, and we'll tell you so on the first call.

The shape
of a deal

Straight terms, up front

When we co-build a venture, this is the usual shape — but nothing here is rigid. We also work hourly, by fixed project, for equity, or any blend that fits your stage and goals. We're here to help you get off the ground, not to box you in.

We co-found and co-own

We take equity and earn it alongside you — aligned to the company's altitude, not a fee.

We put capital into the build

Our own money behind the venture, so validation and v1 aren't gated on a raise you haven't run.

You stay founder and CEO

It's your company. We're the team behind you, and we design our own exit from day one.

Clear terms, agreed early

Equity, scope and the plan are settled before a line of production code gets written.

Pitch us a venture →

Your first
60 days

If we say yes

From the day we agree to build together, here's roughly how the first two months go. Fast where it should be fast, deep where it counts — because the sooner you're in market, the sooner you learn.

DAYS 1–7

Frame

Problem, market and the riskiest assumptions on the table. Terms signed. The bet is written down.

DAYS 7–20

Validate

Customer conversations, demand signals, the economics. An honest go / no-go — together.

DAYS 20–45

Design & build

Roadmap, a clickable prototype, then real software in tight sprints with demos along the way.

DAYS 45–60

Beta

In the hands of design partners, moving real work — with the usage data that starts your raise.

Founder
questions

The ones you're thinking
How much equity do you take?
It depends on how much we're bringing. When we co-found from our own idea and put capital in from day one, our stake is larger; when you arrive with traction and just need a build partner, it's smaller. We size it so you stay firmly the majority owner and firmly motivated — and we agree the number before any production code is written.
Do I stay in control?
Yes. You're the founder and CEO. We're the team behind you, not over you. We'll push hard with a point of view — that's what you're paying for in equity — but the company is yours to steer, and we're designing our own exit from the start.
What if validation says no?
Then we've saved you the most expensive mistake in startups: building the wrong thing beautifully. A fast, honest no-go in week three is a win, not a failure. Sometimes it reshapes the idea into a better one; sometimes it frees you to go spend your time on something real.
Do you only back ideas in your six sectors?
Overwhelmingly, yes. Our edge is domain depth, and outside those sectors we'd just be expensive generalists. If you're close to the edge of one of them, talk to us anyway — the boundary is fuzzier than the list looks.
Ready when you are

Let's get it
to full flight.

Start a flight plan →